When you use our Services, we collect information in three ways: Information you provide to us – for example: when you enter personal information into the forms on the website or when you participate in a promotion; Information we collect when you use our Services – using "cookies" and other technologies to assess how you use the Services; and Information we receive from third parties – e.g. third-party analytics or advertising providers.
1. PERSONAL INFORMATION
"Personal Information" is information through which you can be identified. We collect Personal Information that you provide voluntarily on the Website and at The Brook. We also collect Personal Information that you provide voluntarily by e-mail, postal mail, telephone, and other means. Personal Information that we may collect through the Website includes your first and last name, date of birth, postal address, e-mail address or other online identifier, telephone number, fax number, gender, credit card information, gaming activity, and your purchase information. In addition to the Personal Information listed above, Personal Information that we may collect at The Brook includes driver's license number and state, social security number, passport information and naturalization information. When you complete a marker play application on the Website or at the Brook, we may also collect the name of your firm, your firm’s address and telephone number, your position with the firm, and banking information (including the name and address of your primary and secondary banks along with your account numbers).
We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources, including (1) e-mail address or postal address append services; (2) credit card verification and credit services; and/or (3) other resorts, casinos, or properties that are owned, operated, or affiliated with The Brook or its parent companies or subsidiaries or Partners. Some Personal Information described above is considered “Confidential Personal Information.” Confidential Personal Information includes your name associated with one or more of the following: date of birth, credit card information, driver’s license number, state ID card, social security number, passport information and naturalization information.
2. NON-PERSONAL INFORMATION
"Non-Personal Information" is information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, your geographic location, and your movement within and interaction with the Brook Website, including what pages you look at and what information you download. When you visit The Brook Website, our servers collect such Non-Personal Information. We use this Non-Personal Information for a variety of purposes including to generate aggregate statistics about visitors to The Brook Website. In situations where it is possible to do so, Non-Personal Information may be linked to Personal Information.
3. INFORMATION COLLECTED UTILIZING COOKIE TECHNOLOGY
To browse the Internet and The Brook Website without using cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. However, if you reject all cookies, you may not be able to conduct some transactions or use some services on The Brook Website.
4. INFORMATION COLLECTED FROM PARTNERS
5. INFORMATION COLLECTED BY OTHER THIRD PARTIES
Certain transactions and services offered while visiting The Brook Website may be processed or provided by third parties under contract with us for fulfillment and other purposes. When your Personal Information is submitted to these third parties for such purposes, we require those third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.
- HOW WE USE THE INFORMATION WE COLLECT
- USES BY THE BROOK
- USE FOR MARKETING PURPOSES
We may use Personal Information and Non-Personal Information for our own marketing purposes, including notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text messaging, social media and other means. We will not permit Confidential Personal Information to be used for marketing purposes. If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us (see Section V below).